There is a widespread belief that the bigger the agency, the better the result. That belief deserves scrutiny - because the data from local sales does not consistently support it.Brand recognition and agent performance are separate variables. The first is a function of marketing spend. The s

Most sellers assume the difference between agents comes down to experience or the size of the agency behind them. It does not.What separates a high-performing agent from a mediocre one is not credential or company. It is the pattern of actions taken throughout a campaign - many of which sell

The relationship between inspection attendance and competing offers is not automatic. Something has to happen in between - and that something is almost entirely the responsibility of the agent.The open home is visible. The follow-up is not. Sellers see the number of groups through. They do n

There is a version of this that plays out regularly. A vendor lists at a number that feels right to them - maybe it reflects what they paid, what they spent on renovations, what a neighbour got three years ago. The first two weeks pass with thin enquiry. Then the feedback starts coming in. Then the

Look at the sale results across any twelve-month period in the Gawler corridor and a pattern emerges. Some campaigns produce strong early competition, multiple offers and a result that reflects genuine market demand. Others run longer, generate thinner enquiry and settle for a result that feels like